Search results for " multimodality"
showing 5 items of 5 documents
Analyzing American Public Diplomacy: The case of Brand USA. When Tourism becomes an Ideological Tool
2016
This paper aims to study the communicative strategies used in the American campaign of public diplomacy.Our objective in this work is twofold: first, to verify whether behind the action of rebranding the image of the U.S.A. there is an ideological agenda; second, to identify the communication dynamics - both textual and semiotic - which have contributed to make the campaign successful and whether they are in line with the communicative profile of the U.S.A., adopting a handful of current models in intercultural studies.
Exploring translation strategies in video game localization
2012
This paper addresses the issue of video game localisation focusing on the different strategies to be used from the point of view of Translation Studies. More precisely, the article explores the possible relation between the translation approaches used in the field and the different genres or textual typologies of video games. As the narrative techniques and the story lines of video games have become more complex and well-developed, the adaptation of games entails a serious challenge for translators. Video games have evolved into multimodal and multidimensional products and new approaches and insights are required when studying the adaptation of games into different cultures. Electronic ente…
Scheduling Multimodal Transportation Systems
2004
Abstract In this paper a Lagrangian based heuristic procedure for scheduling transportation networks is presented. The solution procedure schedules a single line at a time, possibly correcting the previous decisions at each step.
Adaptive voice interaction for 3D representation of Cultural Heritage site
2010
In the area of cultural heritage preservation and fruition the development of electronics and information technologies has opened new scenarios of research in the field of survey, representation and communication of Cultural Heritage. The aim is thus to make the fruition of works of art available to as many users as possible by using survey techniques and multimodal interaction. In this paper we propose a multimodal fruition of a virtual representation of a medieval ceiling, built in the XIV century, which covers the “Sala Magna” in the Steri of Palermo. The research deals with the design of an intelligent relational agent which interacts with the user in a natural way. To address this very…
Exploiting multimodality for intelligent mobile access to pervasive services in cultural heritage sites
2010
In this chapter the role of multimodality in intelligent, mobile guides for cultural heritage environments is discussed. Multimodal access to information contents enables the creation of systems with a higher degree of accessibility and usability. A multimodal interaction may involve several human interaction modes, such as sight, touch and voice to navigate contents, or gestures to activate controls. We first start our discussion by presenting a timeline of cultural heritage system evolution, spanning from 2001 to 2008, which highlights design issues such as intelligence and context-awareness in providing information. Then, multimodal access to contents is discussed, along with problems an…